Data
Rejuvenation ™
How is it different from data cleansing?
Traditional data cleansing procedures may inspect,
clean, de-duplicate and reformat data. While this enhances
data quality and orderliness, underlying inaccuracies
remain. Data Rejuvenation takes data cleansing to the
next level. It uses data validation techniques to identify
and update incorrect phone, e-mail, and address for
business contacts. During the procedure new data such
as industry, SIC code and revenue may also be integrated.
Acutedge closely works with your sales and marketing
organization to achieve your data quality objectives.
We can help you with data segmentation and analysis
based on industry, state, SIC code, revenue and profit.
Patterns identified during analysis will help you gain
invaluable insight into your market and guide your sales
and marketing efforts.
Using our proprietary technologies, and data archives
our data specialists can recreate missing customer and
prospect data.
Our data services include:
- Day-to-day management and upkeep of databases
- List creation for campaigns
- Conversion of legacy or otherwise unusable data
into marketing lists
- Data cleansing, de-duplication, and standardization
- Data Rejuvenation
- CRM data cleansing for applications such as Salesforce.com
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